You had me at Hey {First Name} ❤️
Personalizing your LinkedIn connection requests can make a significant impact on the outreach. Here’s how you can do it effectively:
Steps to Send a Personalized Connection Request
1. Go to Your Campaign Sequence 🔍
Navigate to the Sequence section in your campaign setup.
Locate the Send connection request action and click on it. A window will appear on the left.
2. Compose Your Messages ✍️
You’ll see two sections:
Initial Message: This is your personalized connection request message. Use variables like {FIRST_NAME} to automatically insert the recipient’s name.
Fallback Message: A backup message that is sent if a variable (e.g., recipient’s name) fails to load correctly.
✨ Mind the Character Limits:
Premium Accounts: Up to 300 characters. (Unlimited)
Non-Premium Accounts: Up to 200 characters. 5-10 personalized notes per month)
To make the most of your message, keep it short, impactful, and ensure there’s room for variables.
🧠 A/B Message Testing
Use the Add Message Variation option to create multiple versions of your message. Track their performance to see which version generates more replies and refine your strategy accordingly.
🪄 ChatGPT Personalized AI Message ✨
For an advanced touch, try the ChatGPT Personalized AI Message feature:
What it does: Automatically generates a personalized message for each lead based on their LinkedIn profile.
How to use it: Toggle the ChatGPT Personalized AI Message button in the message window (located above the Initial Message box).
Customization options: Set the tone or add elements like emojis to align the message with your outreach goals.
🤫 Shhh… A Surprising Tip
Sometimes, empty connection requests outperform personalized ones. Here’s what the data shows:
Empty Connection Requests: Average acceptance rate: 27%
These perform best if your LinkedIn profile is well-optimized, showcasing your credibility and relevance.
Connection Requests with Text: Average acceptance rate: 22%
While text can provide context, it may come across as 'overly salesy' or inauthentic to some recipients.