You had me at Hey {First Name} ❤️
Personalizing your LinkedIn connection requests can make a significant impact on outreach. Here’s how you can do it effectively:
Steps to Send a Personalized Connection Request:
1. Go to Your Campaign Sequence
To edit your LinkedIn connection request message, navigate to the Sequence section in your campaign setup.
Find the “Send Connection Request” step and click on it. A settings panel will open on the left side of the screen, where you can customize your message.
2. Compose Your Connection Request Messages
Inside the connection request step, you’ll see two message sections:
Initial Message
This is your main LinkedIn connection request message. You can personalize it using dynamic variables such as {FIRST_NAME}, which automatically inserts the recipient’s name.
Fallback Message
This is a backup message that is sent if a personalization variable (for example, the recipient’s first name) does not load correctly. Using a fallback message ensures your LinkedIn outreach campaign runs smoothly without broken personalization.
✨ Mind the Character Limits:
Premium Accounts: Up to 300 characters. (Unlimited)
Non-Premium Accounts: Up to 200 characters. 5-10 personalized notes per month)
To make the most of your message, keep it short and impactful, and ensure there’s room for variables.
🧠 A/B Message Testing
Use the Add Message Variation option to create multiple versions of your message. Track their performance to see which version generates more replies and refine your strategy accordingly.
🤫 Shhh… A Surprising Tip
Sometimes, empty connection requests outperform personalized ones. Here’s what the data shows:
Empty Connection Requests: Average acceptance rate: 27%
These perform best if your LinkedIn profile is well-optimized, showcasing your credibility and relevance.
Connection Requests with Text: Average acceptance rate: 22%
While text can provide context, it may come across as 'overly salesy' or inauthentic to some recipients.