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Here’s how to spot the most common mistakes when setting up a campaign:
Short 'Delay Time' for accepting Connection requests
Setting the delay time to 1 day is often too short for leads to accept your connection request. Typically, leads take a few days to respond. When a lead accepts the request after just 1 day, and there are no additional actions on the left branch, they have already ended the sequence.
Many users find that the number of messages sent appears lower than the number of connections accepted.
This happens because those leads accepted the request after the 1-day delay, which falls outside the sequence’s timing rules. As a result, they are moved to the left side, ending the campaign prematurely.
✨ Advice for you
For optimal results, set the delay to 7-12 days. This allows leads enough time to accept the connection request and move to the success side of the workflow, where they can receive follow-up messages and further actions.
💡 You can also include warm-up actions ('View Profile', 'Follow Profile' or 'Like Post') to entice your lead to accept your Connection Request and move to the 'Accepted' branch.
🧑💻 If you use a branching action on the 'Not accepted yet' branch (e.g., 'Send InMail'), leads will not move to the 'Accepted' branch after accepting the Connection Request.
Running multiple ongoing campaigns from the same LinkedIn account
You can connect one LinkedIn account to multiple campaigns. However, keep in mind that the daily action limit is 40 actions per account.
💡 If you have 4 active campaigns sending Connection Requests, the 40 daily limit would ideally allow for 10 Connection Requests per campaign, but this distribution may not always be even, as the first launched campaign takes priority, and can sometimes max out all the actions.
When multiple campaigns are run from the same LinkedIn account, the available actions per campaign decrease. This can lead to some campaigns having no actions left, which may create the impression that they aren’t functioning properly.
In reality, the actions have likely been executed in the other campaigns.
In order to get a better performance, we advise running a max of 2 campaigns simultaneously from 1 LinkedIn account. The priority will go to the first campaign launched, as we have no control over the system at this stage.
🚨 You can't prioritize specific campaigns. If you want a particular campaign to receive full action limits, you'll need to pause the other campaigns.
The system will warn you if your LinkedIn sender has been added to multiple campaigns before launching:
✨ Advice for you
To improve performance, it's best to run a maximum of two campaigns at the same time from one LinkedIn account. You can also run two different campaigns with unique actions.
For example, one campaign can connect with leads while the other sends follow-up messages, likes posts, etc. to your network leads.
🧠 In the Dashboard, you can find an overview of the reached daily limits per date, campaign, and sender depending on your selection.
Being unaware of the Lead connection degree.
Let’s straighten this out 👉 Knowing the connection degree of the leads in the campaign list is important because including the wrong actions in the sequence setup can lead to failing the leads and poor campaign performance.
Campaigns where the first action includes:
Connection request action to 1st-degree connections (leads that are connected with you already).
Message action to 2nd and 3rd-degree connections (leads that are not your connections).
✨ Advice for you
Kindly filter your lead list before starting a campaign; this will help prevent such issues. You can do so by using LinkedIn's filter when searching for leads.
The first action for 1st-degree connections can be:
View profile
Like Post
Send Message
The first action for 2nd- and 3rd-degree connections can be:
View Profile
Follow Profile
Like Post
Send Connection Request (with or without a connection request note)
Send InMail
🧠 Failed leads and their reasons can be filtered out in the Leads Analytics section of each campaign.
Alternatively, you can use the 'If Connected' action as the first in your campaign's sequence. This action checks whether you're connected with a lead.
By doing so, you can send a Connection Request, then a message to leads you're not connected with on the 'Not connected' branch and a message to leads you're connected with on the 'Connected' branch.
