1. Short 'Delay Time' for accepting Connection requests
Mistake: Setting the delay time to 1 day is often too short for leads to accept your connection request. Typically, leads take a few days to respond.
Underperformance: When a lead accepts the request after scheduled delay they will end up in the left branch, as their acceptance won't be detected. Shortly, the lead failed, and won't receive your messages from the sequence.
Many users find that the number of messages sent appears lower than the number of connections accepted.
This happens because those leads accepted the request after the 1-day delay, which falls outside the sequence’s timing rules. As a result, they are moved to the left side, ending the campaign prematurely.
For optimal results: set the delay to 7-12 days.
This allows leads enough time to accept the connection request and move to the success side of the workflow, where they can receive follow-up messages and further actions.
You can also include warm-up actions ('View Profile', 'Follow Profile' or 'Like Post') to entice your lead to accept your Connection Request and move to the 'Accepted' branch.
⚠️ Please note: If you use a branching action on the 'Not accepted yet' branch (e.g., 'Send InMail'), leads will not move to the 'Accepted' branch after accepting the Connection Request.
2. Running multiple ongoing campaigns from the same LinkedIn account
Mistake: You can connect one LinkedIn account to multiple campaigns. However, keep in mind that the daily action limit is 40 actions per account, and that distribution of those actions is not always even as the first launched campaign takes priority.
Underperformance: Connecting one sender to more then one campaign can lead to some campaigns having no actions left after the sender reach the limit, which may create the impression that campaigns aren’t functioning properly.
For optimal results: To get maximum performance per campaign, run a max of two campaigns simultaneously from one LinkedIn account. You can also run two different campaigns with unique actions.
For example, one campaign can connect with leads while the other sends follow-up messages, likes posts, etc. to your network leads.
⚠️ You can't prioritize specific campaigns. If you want a particular campaign to receive full action limits, you'll need to pause the other campaigns.
The system will warn you if your LinkedIn sender has been added to multiple campaigns before launching:
☝🏼 In the Dashboard, you can find an overview of the reached daily limits per date, campaign, and sender depending on your selection.
3. Being unaware of the lead connection degree.
Mistake: Not knowing the connection degree of the leads in the campaign list.
Underperformance: Including the wrong actions in the sequence setup can lead to failing the leads and poor campaign performance.
For optimal results: Filter your lead list before starting a campaign; this will help prevent such issues. You can do so by using LinkedIn's filter when searching for leads.
The first action for 1st-degree connections can be:
View profile
Like Post
Send Message
The first action for 2nd- and 3rd-degree connections can be:
View Profile
Follow Profile
Like Post
Send Connection Request (with or without a connection request note)
Send InMail
☝🏼 Failed leads and their reasons can be filtered out in the Leads Analytics section of each campaign.
Alternatively, you can use the 'If Connected' action as the first in your campaign's sequence. This action checks whether you're connected with a lead.